Est. New York

Queens has a new standard for retail — and it lives on Broadway

RARA Group brings together curated merchandise, thoughtful service, and a space that feels like it was designed for this neighborhood.

Visit Us Our Story
Scroll
RARA Group storefront on Broadway in Queens

About RARA Group

Rooted in the community, built for the discerning shopper

RARA Group was founded on a simple conviction: retail should feel personal. Located at 72-28 Broadway in the heart of Queens, we've built a store that reflects the energy, diversity, and taste of New York City.

Every product in our collection is chosen with intention. We partner with makers and brands that share our commitment to quality, and we believe every customer deserves to be heard, guided, and valued — not just served.

72-28
Broadway, Queens
NY
New York
11372
Zip Code

What We Offer

A different kind of retail experience

We focus on the details that make shopping feel effortless — from the moment you walk in to the products you take home.

Curated Collections

Every item is hand-selected for quality and design. We avoid bulk and noise in favor of pieces that truly belong together.

Personal Service

Our team takes the time to understand what you're looking for. No pressure, no rush — just honest guidance from people who know their products.

Local & Accessible

Right on Broadway in Queens, with easy access and a presence that's part of the neighborhood. We're here for the community that supports us.

Quality You Can Feel

We prioritize materials, craftsmanship, and longevity. If it doesn't meet our standard, it doesn't make it to the floor.

Thoughtful Selection

We think about what's missing in your neighborhood and fill that gap — with products that are practical, beautiful, and worth your investment.

Open Dialogue

Questions, feedback, special requests — we welcome them all. Reach out by phone, email, or stop by. We're always happy to talk.

Customer Stories

What people say about us

"

I walked in looking for something specific and left with exactly what I needed — plus a few things I didn't know I was looking for. The team here genuinely cares.

Queens Resident
Local Customer
"

Finally, a store on Broadway that gets it. The quality is consistent, the space is inviting, and you never feel like you're being sold to. It just feels right.

Broadway Shopper
Regular Visitor
"

RARA Group has become my go-to. Whether it's a gift or something for myself, I know I'll find something thoughtful and well-made here.

Neighborhood Regular
Loyal Customer

Contact

We'd love to hear from you

Have a question, a request, or just want to say hello — reach out however is easiest for you.

Address
72-28 Broadway
New York, NY 11372
Thank you — your message has been received. We'll get back to you shortly.
Is this your business?This is my business